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2022 Recruitment Marketing: a Brief Overview

Filling a job position is one of the most exciting changes a business can make. A new hire can bring ideas and life to your company! But between H.R, managers, and everyone else on the hiring team, it can feel like a time-consuming process. Over the years, recruitment marketers have tried to make this field more efficient. And in 2020, recruitment marketing has advanced so far that this process can be fast and painless.

Today we will explain a little bit about the basics of recruitment marketing. In the blog, we will tell you about some current tools and methods of these businesses. And finally, we will also answer an important question; In a time where there are more candidates than ever, how is recruitment marketing responding? So let’s get started with a quick rundown of what recruitment marketing is!

Modern Recruitment Marketing


Recruitment marketing is the process of finding and nurturing talent to work for your business. This process pairs the right employees with the jobs best suited for them. Recruitment marketers partner with job searching platforms, utilize specialized software, and even comb social media. Essentially these people will work with your company to find candidates who exceed your expirations. But how does it all work?

Recruitment marketers do the hard work. Whether by using software of personally reviewing candidates, the recruitment team determines what strengths someone should have to succeed. After outlining ideal candidates, the recruitment team identifies quality candidates and connects them to the relevant parties. This process is complicated, but the potential hires you find are top contenders in a massive talent pool. So how do these companies find candidates?

Recruitment Marketing Tools


One of the best tools in the recruitment marketing arsenal is partnerships with job searching tools. Companies like Indeed and others often team up with companies to get more access to people looking for jobs. By being involved on the ground level with these systems, recruitment teams can comb through massive pools of data. In fields where end-users communication is low, this data can make sure your coworkers will be a good fit. Job searching tools also let these professionals connect to people actively looking for work.


Another valuable tool for connection is social media. Social media has two crucial roles in relation and vetting. Social media is a perfect tool for reaching people and spreading a branded message. Recruitment marketers understand this and will use social media accounts to promote companies branded content toward potential hires. Social media also can help you research a candidate. It is no secret that your job might see your social media presence, but your future jobs are all watching too!

Recruitment During the Pandemic


From both sides of the table, recruitment during the COVID-19 pandemic can feel impossible. Candidates are stuck at home while jobs flood with applicants. Now more than ever, it has become hard to figure out who is the best bet for a job. But fortunately, these strategies only work better with more choices! These services can also benefit people searching for work. Recruitment services can put you into a position which is a good fit for you, and often faster than other resources.

Although the pandemic has caused a massive increase in job searches, recruitment marketing is ready. Most of the job of recruitment marketers is to identify the best person for a job. And even though there might be more candidates, the jobs are pretty much the same. So lots of applicants mean more choices and more kinds of people. On the flip side, recruitment is more efficient than cold applications. When a person has a relationship with a company, they become trusted. Being presented by a recruitment team as a candidate, you’re already vetted by people the company trusts. By having an in from a recruitment marketer, a candidate can shine even brighter!


2020 Recruitment Marketing


Are you having trouble finding the best hire you can get? Recruitment marketing helps fill positions with qualified professionals. And in 2020, recruitment marketing is becoming more useful than ever. In the modern age, recruitment marketing exists to make hiring easy and painless. The most effective tools for recruitment marketing are partnerships and connections. Companies like indeed help marketers find people, and social media helps them connect easily! But does this all work during the pandemic? Short answer, yes. This health crisis has created an influx of candidates, but recruitment marketers are here to help!

For a business taking the time to search through candidates can feel like a costly chore. But recruitment marketing services are here to save you time and money. If you’ve been struggling to fill a job position, or you have too many candidates to decide, Kallen media can make your decision easy. Reach out to us today and get in touch for help with recruitment marketing.

How to Start a Business: a Guide for You

Have you ever had an idea and thought: “I swear someone would pay me for this!” Well, you might be right, but there are some critical steps to take before your idea is a real business. Some people think of incorporating themselves as an impossible task. But making a company is easier than you might think! Today Kallen media will show you How to start a business.

All businesses start with an idea. But before you begin making companies based on random thoughts, you should prepare. Please don’t take it from us; knowing what you want to do and having a plan is key to a thriving company! So where do you start after you’ve had your idea? The first step in creating a business is all about researching your concept.

Market Research


Once you’ve come up with an idea for a company, you need to make sure that it will work how you envisioned. Research means testing the hypothesis against lots of real-world problems or conditions. To ensure your idea is viable, you need this kind of market research. Tests often include people’s opinions on your product or service. If people like your product, it’s essential to see if you can target similar audiences.

business person

Important decisions to make here focus on your direct product and target markets. Say you have the right product but don’t know who wants it; Market research can determine where products should sell. Once you are sure you have your final idea and a target audience, its time to move on to some more concrete decisions like location and name!

Operations Prep


One of the essential steps in your business venture will be getting funding. There are lots of options for financing, but depending on your network, some options will be better than others. One option is venture capitalists who will fund you for a stake in your business. Another good option is private funding from other angel investors who will be more hands-off.

After you are funded, its time to put all of your research to work for you! The next steps are making some concrete decisions about where and how you will do business. Firstly your business needs a name! Preferably something relevant and catchy so customers will remember it. Once you have all this, you have to decide where you want your business to operate.

Location is a significant factor in your success. So a company should choose its base wisely. If you have a concentrated target market somewhere, consider opening up your shops there. Conversely, if you need to save money on overhead, a state with lower taxes might be your best option. If you don’t think a brick and mortar store is a good fit, you could hire a professional web designer. Either way, location will affect your profits, so make an informed decision.

Permits and Licenses


Once you’ve made all the decisions and have your business plan laid out, its time to make it official, you’ll need to register your business with the federal and (maybe) the state governments. Registration will help protect your brand legally. Registering also allows you to get access to other necessary business ID’s

Once your business is registered, you have to acquire federal and state tax IDs. To get these IDs, you’ll need to generate an employee identification number. An EIN is a number that government agencies will use to classify your business; it’s like a social security ID, but for a company. After you’ve done this, you’ve officially got a real taxable company to do business. But depending on your product or services, you might need other licensing.

business person

Once official, your business may need to acquire special licenses to make sure its legal to operate. One classic example of these permits is liquor licenses, which bars need to sell any alcohol to customers. Applying for licenses and permits is vital because, without them, you are potentially breaking the law.

How to Start a Business


A lot of people have a good idea or design for something they could turn into a functioning business. But most people either don’t execute their ideas or, worse yet, don’t know how to. But knowing how to start a business can turn your vision into gold! That’s why we think it’s important to understand the basics of making a company.

The first step is to make a business plan. This plan should be a description of what you want and think will work for your business once you have a loose idea to conduct market research. Market research will inform you about the crucial factors that will make or break your company. Once armed with knowledge, an entrepreneur must begin to decide what the business will be and where it will operate. Following all of these, business owners will need to secure funding and proper permits. And after all of these steps, you’ll officially have a legal business!

Once you’ve followed these steps, your journey isn’t over. After planning, operating your businesses will take you places you’ve never imagined. If you have questions about how to start a business or have more questions about running a business, Kallen media is here to help. Head to our website to chat with us about your companies’ rise to the top!

Top Three Challenges of SEO Link Building for Small Business

Backlinks are a crucial factor for organic ranking. Yet, building backlinks is a tedious and challenging task for many young marketers. Nowadays, Google still relies heavily on backlinks to calculate authorities and display websites with the most high-quality links on its first page of search results. Many marketers and webmasters fail in building links due to the wrong mindsets. As an SEO practitioner, it is vital to consider the challenges of SEO link building and reliable strategies to earn valuable backlinks.

Below are the top three challenges of outsourcing SEO backlinks for small business in 2020.

Building Visual Content

Earning valuable links means to create useful content so that people are interested in sharing it. And, of course, for marketers to get backlinks. Content must be outstanding and original for it to get noticed.

As more people are participating online, the internet becomes overwhelming with repeated ideas and niches. According to the 15 Seconds Rule, you only have less than 15 seconds to grab people’s attention. So, the challenge here is to create informative and visual content that can instantly catch visitors’ eyes when they browse your website. It requires marketers to invest a significant amount of time and effort to build content that convinces people to stay.

Most of us are visual learners. We learn faster through graphic presentation than reading some boring texts. While well-written content is essential, images are becoming increasingly high demand. A useful infographic that resonates with the audience is a pivotal component to build brand awareness. However, not all data or information is visual. You need the right kind of information and an understanding of graphic design to put together the infographic without information overload.

Complying with Google Guidelines

Google SEO has become far more complicated these days. The theory was that when someone links to your page, it signals Google’s algorithm that the page is trustworthy and has good content. The old measures are no longer applicable to Google SEO. In reality, many websites with thousand of inbound root domain links are chasing for more links with no particular reason. Pursuing links like these can potentially fall into part of link schemes and is considered a violation of Google Webmaster Guidelines. Google discovers websites that are manipulating the search result and rolls out the updates to filter pages that didn’t deserve the rank.

Google Magnifying Glass

So, Google is smart and rugged at understanding the webpages and keeping people within its framework. When one tactic becomes a trend, and people overuse it, Google will penalize the rankings without notifying the site owner. Regarding SEO link building, you must know the impacts of what you build and stay within Google’s guidelines to avoid such penalization.

Finding the Right Prospects

People drown with the number of emails requests to collaborate. As automation is getting more prominent in the online space, many people are abusing automated services to spam their ways through other’s inboxes. As a result, it is a lot harder these days to get people to respond.

In case you find someone interested in working with you, the site you choose must have a considerable authority of its own to benefit you.

A lot of big site finds no reason to link to small businesses that don’t have the kind of informational resources that are worth linking. No matter how great the posts are, these bloggers fail to get responses back. So, we make sure to do our research and pinpoint the right prospects who are interested in our offers.

Wrap up

The challenges of SEO link building is simply the commitment. If marketers understand what real links are and commit to the tactics that help other people, they will succeed.

A person with a small business often wears multiple hats, and it can be overwhelming to balance the tasks. Hiring an in-house marketer is quite expensive. In that case, getting a marketing expert for one fee is a better alternative to have the website optimized. At Kallen Media, you can get access to SEO link building and many other marketing services to help you generate leads for your business.

Social Media Platform Content Marketing : 7 Strategies

Getting your content noticed online can feel like an impossible task. But as long as you know where to put your information, you can successfully market through content. By far, one of the easiest and best places for content marketing is social media. Social media platform content marketing can make a massive difference for your business. So today, we are going to outline seven different strategies for this kind of marketing.

1. Adaptive Content

With many people own a mini-computer that fits in a pocket, it can be easy to find anything with a quick search. One way to have consumers continue to visit your site, blog, or product is to post on different platforms. By developing content that is available within a desktop or on a smartphone, you are creating adaptive content that can be accessed easily.

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 2. Target Specific Keywords with Your Content

Before writing your content, think of what keywords you would use to help target your article or blog. Tagging will lead people to what they are looking for within your work. Some quick ways to do this are by including them in the: URL, title, and beginning of the post.

When you target keywords, you bring people to your website. Targeted keywords will generate your Organic Traffic. A plus is that it will increase your search rank. An additional tip is while using targeted keywords, make use of emotional keywords, or words that describe what you crave.

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Image by Deedster from Pixabay

 3. Native Advertising

One form of gaining readers is through the use of Native Advertising. This advertising can be a controversial form of bringing people to your site to some people. It is widely used and not harmful if not used with ill intent. The only difference between your article and the use of native advertising is paid to build up a product. For instance, if a company pays you to write about them and publicize it as your article, that would be considered a native advertisement. One way to combat the bad stigma is by clearly stating and showing that the article is sponsored and paid for by that company.

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4. Targeting the Right Niche

Just because you can write an article tailored for your readers does not mean it is standing to its full potential.

You would not introduce what your company stands for with a recurring customer, would you? Or vice versa, expecting a new customer to know as much about your company as a returning customer and buyer. It is good to know your audience but even better to know who makes up your customers and buyers. Understanding your niche is also beneficial if you are into Google Analytics. An additional way to keep readers coming back is at the end of an article, and you have suggestions for similar pieces, blogs, and products.

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5. Create Raving Fans

Whether they are new or a returning reader or buyer, you want them to continue to view your website and articles. Some surefire and straightforward ways to do this are by making sure you produce quality over quantity material, suggest similar materials, and collect their information.

One way to improve writing quality is by reading and writing more. But writing more can be the hard part. Another way is to suggest similar articles that can be found on your website. You preserve the readers, so they revisit your site on separate occasions. Additional action is to collect their information. Their email, for instance, whether it is a banner across their screen when first visiting or alongside similar ads suggestions, collecting data is a must.

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6. Make it Easy to Navigate Your Content

In an age of minimalism and looking sharp, the same will apply to your page! Do not overload your page with content. It is understandable to show your reader how much great content you have, but that can do more harm than good.

Less is more when it comes to building up your articles for content marketing. You can separate your pieces with images to create space. Or divide your pages and reports through the use of tabs. By having tabs that can separate content, you make it easy to navigate your content while also increasing the probability that the reader will stay on your site, which will in-turn increase your SEMrush score.

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7. Evolve Gradually with Competitors

Everyone wants to be the best in the game. People are creative, and they are learning to become a great writer. These are all things the social media platform content marketing is trying to find. One other thing you can do to improve your skills is to keep up with competitors. Stay updated on them. What are they doing that maybe you are not doing or should improve?

Evolving with them does not mean to focus on them. Do not make this your sole purpose or goal. If you focus on your competitors, you will create a bubble for yourself.

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