HerKallen media enjoys when our work is helpful to the community. So offering our SEO and other marketing skills pro-bono is a natural fit for us. And that’s why we love services like Catcafire, which help connect us to people who need some help with online marketing. This Kallen Media charity work was all done on the Catchafire platform.

But we don’t always get a chance to talk about what these nonprofits do for us. Because here at Kallen media charity work is important to us, we’re going to change that! We have officially been offering help on Catchafire for a whole year. So In this blog post, we are going to tell you about the charities we assisted.

 

Early Kallen Media Charity Work

Operation blankets of love (OBOL) – OBOL is a pet care organization that delivers pet food to places and people who need it the most. They also educate people on best practices for pet welfare, like the pros of adoption. This nonprofit saves hundreds of pets every year. OBOL helps all of the homeless and underserved animals they can. The main goals of this operation are to eliminate euthanasia and homelessness for all animals.

Tuskegee Airmen Scholarship Foundation – This scholarship for low-income underserved students goes out to 40 people annually. The academically gifted students who received this scholarship have gone on to study in almost every field imaginable. There are over 30 centers that search for the most qualified students to receive this 1500 dollar scholarship. The foundation looks explicitly for people who are interested in careers in aviation or the aerospace field.

Seedleaf– Seedleaf has a noble but straightforward goal, feed people! That’s why they operate 14 different community gardens and do compost for even more people and businesses. This collective of gardeners both grow and distribute their product to the people and 35 different companies. Seedleaf empowers people by teaching them about food production while offering them the sustenance they need.

Early 2019

 

Greater Midland Community Centers – these community centers are dedicated to keeping the people educated and healthy through every stage of life. These community centers offer classes as well as meals to the communities they serve. Greater Midland has been around for over 100 years, with the help of 10,000 members. Community centers like these serve everyone from seniors to kids and get them ready for whatever life has to offer them.

TRAK – TRAK is a Tucson based community that focuses on wellness and mental health through animal interaction. TRAK mainly serves Tucson’s youth by teaching them coping skills through different animal therapies. We’ve written about TRAK in our company spotlights. So check out our company spotlight if you’re interested in TRAK.

Open 990 – Open 990 is making sure nonprofit tax returns are publicly available. And they intend to ensure public data is readily available to the public. Open 990 wants to democratize the ability to view tax returns by removing common obstacles like paywalls. This ability to hold nonprofits accountable can encourage people to engage with nonprofits more. Because they want to be easy to get to, Open 990 offers unlimited searches without registration.

Mid 2019

 

The Grey Matter Experience – This team is exposing the youth to entrepreneurship as a career option. So the program teaches them helpful keeps for starting their businesses. Grey Matter offers a 12-week experience that immerses students in the work-life of an entrepreneur. The goal of this company is to provide high school students with the chance to see what business is like first hand.

REACH – REACH helps disabled people by empowering them to find their voices and ultimately achieve their dreams. REACH was founded in 1969 to assist people who have life long disabilities. This nonprofit helps clientele with custom-tailored assistance.

Tucson Girls Chorus – This Chorus is serving a community of children by giving them a strong understanding of all aspects of the choir. The Tucson Chorus teaches young women the skills to become hard-working self-confident adults. Because they are operating eleven different choirs, the TGC aims to serve every part of Tucson.

Attack Poverty – This organization is giving people the tools they need to fight poverty in their typically underserved communities. Attack Poverty is a Houston based organization that holds different events to combat the causes of poverty.  With almost 30,000 total volunteers attack has helped thousands of people over three continents.

The Global Detention Project – This nonprofit is ensuring people detained for their immigration status retain their human rights. The Global Detention Project is reforming the policies surrounding immigrants. By taking a bottom-up approach to the issue, the organization hopes to make a real change fast.

Late 2019

The Graduate! Network – A group of people dedicated to raising the rate of college graduates in their local communities. This group empowers people they will join and help. The Graduate Network helps people get the career of their dream by ensuring they have the qualifications they need. By increasing graduates, the program aims to alleviate poverty by creating generational wealth.

Mystic River Watershed Association – This group is protecting America’s mystic river and all of its tributaries. But the Watershed Association isn’t just protecting. It’s healing the river. Rehabilitation and conservation are the focus of all projects in the mystic river. This nonprofit holds regular events to promote awareness of critical environmental issues facing the river.

Latham Centers – These centers are for complex special needs education as well as some residential capabilities. Based in Boston, these centers help build the skills of self-confidence and independence people need to thrive. Latham centers are world-renowned for their treatment and strive to provide care to everyone who needs it.

City Lyric Opera – This opera is accessible to everyone, regardless of their income. This opera hopes to break down the typical conceptions of opera and make it available to all. And by disrupting the Opera industry, the City Lyric is trying to bring the opera to the masses.

No Peeking Theater – This theater removes the sense of sight, so all viewers have a more immersive experience. By eliminating viewing as the primary sense theater, these plays force people to feel something new. This revolutionary approach to theater sets No Peeking above most typical theaters.

Early 2020

 

Jewish Residential Services of Pittsburgh –  This facility is helping people with a range of mental handicaps. And by empowering people with basic needs like shelter, the JRSP helps uplift some of the most underserved people in their community. By ensuring these people have an active place in the world, this nonprofit helps people take their lives back.

Project Giving Kids – This project aims at connecting kids to relevant community activities as well as working with other nonprofits aimed at helping educate children. But they use technology to make sure the connections are smooth and efficient. So this project works on both fronts to ensure kids can get the resources they need to thrive. In the long run, this nonprofit hopes to become the standard place people go when they want to help kids.

Somaus Help – This project is helping social services within the Somali communities. So their programs range from health to agriculture. The group was founded by Australian Somali’s who wanted to give back. Somaus currently boasts that up to 87 percent of their donations go directly to benefit the Somali people.

New Destiny Housing – This is an NYC nonprofit that focuses on finding housing options for low-income victims of domestic violence. And by empowering its clients with a way out of a bad situation, this nonprofit is saving lives. New Destiny was founded in 1994 since it has created fifteen housing projects.

The Duluth Art Institute – this art institute serves its local community by offering participation in fine-arts programs. The institute also supports artists themselves. They provide artists with professional development to further their careers. And by displaying artworks. The Duluth institute offers a thriving art display and ensures its practices will continue.

Recent Charities

 

Green Star Movement – works with local students to create public artworks that inspire confidence and teamwork. This group, established in 2004, has helped over 10,000 students display their mural work publicly. And by giving students a place to do art, the Green Star Movement also uplifts the communities where it places art.

The Rock School for Dance Education – This is a branch of one of the premier dance schools in the world with a mission to bring accessibility to everyone. But RockReach is a branch of the school most focused on this outreach. And RockReach holds outreach programs in over 30 public schools in the Philadelphia area.

Bay Area Video Coalition – This group of inspired videographers who use their art form to organize and empower media makers. So the BAVC is sharing the diverse life stories of all of its members. The coalition was founded in 1976 and has helped increase underserved communities’ representation in media.

Street Entrepreneurs – this nonprofit is up-lifting Entrepreneurs by giving people access to resources and lines of credit they can’t usually get. And this group hopes to eliminate barriers people have to build their businesses. So the members hold workshops and other events to teach people relevant business skills. The group also helps connect people to mentors and capital if they need either one.

Human Impacts Institute – This group is working on environmental issues by teaching people how to move past learning and head toward the action. The institute was founded in 2011. And since it has provided over 1000 hours of education. This nonprofit believes their knowledge can help make the issues personal.

 

Kallen Media Charity Work

We are well aware that every penny matters for nonprofits and charitable businesses. So wasting money on risky or costly options can ruin a perfect plan. But Kallen Media is here to help you minimize that risk. And we were able to save these charities almost 90,000 dollars. Here at Kallen media, charity work is important to us. So we can help yours too. If you need help with your nonprofit or any online marketing needs, Kallen media is here for you.

A simple search will provide hundreds of web design tutorials. And a few hours on YouTube can even give you some essential web design tips for free! So is it vital to outsource your web development? Why do companies pay so much money for professional web design? And do you need professional help too? Today Kallen media is going to lay out some pros and cons for web design.

When deciding if you need help, its essential to understand your limitations, if you have no experience with web design, paying for a professional touch can save your website. But what if you do have some design experience? There are still some compelling reasons to seek help. Let’s start by outlining some of the pros of hiring professional web developers.

Pros: Efficient Web Design

 

A lot of people starting a business will have some web design experience. But a little bit of knowledge pales in comparison to a real design professional. A seasoned pro will know all of the tools and tricks to make your website faster and easier. For example, designers will make sure your site is mobile friendly.  So even though they may cost more, the time you save could make it cheaper to get outside help.

A professional designer will also know more about site optimization. When you make a site by yourself, it can function correctly but not be designed to be used efficiently. A web designer should understand how design guides users and can craft a website around these user experiences. This combination of good design provided quickly is a massive plus for hiring professional web designers.

Pros: Design Aesthetics

 

Anyone who’s ever shopped for furniture knows creating the right look can sometimes feel impossible. And that same eye for aesthetics applies to websites. Customers can tell when a website doesn’t look right. And nowadays, an off-putting website can mean your losing business. A professional designer will have the design knowledge to help you with these decisions.

Professional web designers spend time thinking about the psychological effects of colors and how borders make buttons look good. When you hire a professional web designer, they can put this knowledge to use for you. It can take decades of experience to acquire this kind of specific trade knowledge, which makes web designers a valuable resource.

Cons: Web Design Cost

 

Just like a lot of things in marketing, there’s no one cost for web design. There are lots of affordable web design options out there. But some good designers can be costly. A lot of people who have a background in web design will save money by creating their web pages. But this strategy can be risky.

Web design is often costly because it provides real returns. While at first, it can seem like its smart to save a few dollars and make your website. But your website is your virtual storefront and often your first impression on customers. Similarly, your site might be the only place your employees connect. If your site is your break room, then it should reflect that. Although it can save you money, we highly recommend you spend the price you have to for a good website.

Cons: saturation

 

There are a lot of web designers out there, and not all of them are good. If you don’t know what you’re looking for, hiring a designer can be disastrous. There are a lot of freelance web design options that offer fast, cheap design. But these can sometimes come from unreliable or untrained sources.

When hiring a web designer, you have to be careful and vet all of the potential candidates. If you take your time and pick a sound designer, you should have nothing to worry about. But because there are so many options, this selection process is essential.

Pros and Cons for Web Design

 

Hiring a web designer is one of the most impactful decisions a budding business will make. And it can be hard to know what the effects of this decision will be. But if you have a plan, there’s nothing to fear. That’s why we helped outline some of the pros and cons of web design. The first pro is web designers are fast and efficient. This speed can save you money by saving you time.

Designers are also good at creating efficient and easy to use sites. This user-friendly design preference will make the final product enjoyable to use. Secondly, web designers understand web aesthetics. Because designers know how a website should look, they can easily give your page the feel your company is looking for.

Unfortunately, web design can be costly. The price of good web design can be never-ending, but if you have a budget, its money well spent because the cost is high, it is also essential to select a good designer. If you stay within a smart budget and vet your designers, you should come out with a great website.

Kallen media knows web design can be hard, but we’re here to help. The professionals at Kallen media have the experience your site needs. Reach out to us today if you’re looking for help with web design.

Marketing for a nonprofit might feel like just another thing you’re adding to your already full plate. And some nonprofits choose not to develop a marketing strategy because they feel like its more effort than results. But Kallen Media has seen just how much a marketing plan can help a nonprofit’s mission. Charitable advertising is key to your success, but how do you start?

So today, we’re going to write a blog on some of the ordinary and most successful ways in which marketing agencies advertise for 501(c)(3) nonprofits. But in an industry where every penny matters, how can you start advertising? Well, firstly, as a nonprofit, you’re entitled to some free ads!

Google Ad Grants

 

Google ad grants are a free service for nonprofits that gives them free advertising on goggle. Adwords is one of the most common forms of advertising today. And these ads got so big because they work. Google understands how hard it can be for a nonprofit to reach the audience it needs to survive and thrive. That’s why Google ad grants offer money to companies who are certified nonprofits.

In the past, we’ve talked about how google ad grants help nonprofits. Because these grants are so coveted, there is a verification process, but all 501(c)(3) certified companies are eligible for these ads. So what if you’re already using grants? What other forms of ads should you be using?

In-Person Events

 

Sometimes people can feel like a nonprofit won’t have any impact on their own lives. And this distance from the issues can make it challenging to get support. So how do you make people feel personally connected to a topic? Well, being face to face can make a huge difference. In-person events are massively successful for nonprofits.

Events like this can have an immediate impact. Because they can make money while advertising a company can both help advance its mission while ensuring its success for the future. When someone can see the work your nonprofit does, it makes an impact, so use that to your advantage! So what are some other ways you can make your process more visible?

Social Media and Videos

 

One way to connect your nonprofit to people is via social media. For many years companies have been using these apps to start a conversation between customers, so why aren’t you? A nonprofit can have a hugely successful social media campaign because they naturally have wholesome content. Who doesn’t want to watch people do good things? Similarly, social media will let you reach a broad audience. Growing an audience can help expand your numbers and promote current campaigns!

Similarly, social media can help rally current supporters around significant events and issues. In the past, nonprofits relied on fliers and other forms of communication that were less personal. Social media helps provide a user-friendly platform for organizers to gather and mobilize. In the nonprofit world, this is an essential tool. Because you can collect your supporters, your nonprofit has ways to mobilize its resources effectively.

Content advertising

 

Content marketing like video making and blogs are influential in the nonprofit sense. The content created from nonprofits is generally helpful, kind, and thoughtfully produced to support their mission. And users respond to this authenticity. Reading about a nonprofit’s mission can help educate potential partners on exactly why your business is a force for good.

Similarly to in-person events, video content is incredibly useful to nonprofits. Almost everyone who hears Sarah McLachlan thinks of those ASPCA commercials. Showing people the direct actions of your nonprofit can make your cause feel important to them personally. Video sharing has let our world participate in things far away from us. So nonprofits are using videos to spread their messages.

But like all content marketing, videos require trust to work. So be careful when using content marketing tactics. Make sure that your organization has a plan for your content that supports your mission. By planning out your marketing strategy, your content will be influential and impactful to the goals of your nonprofit.

Nonprofit advertising

 

While it may seem like one more problem, nonprofit advertising is essential to your companies success. And there are many tried and true ways to market nonprofit businesses. Tools like content marketing and social media can help you reach new audiences and promote your goals. In comparison, strategies like in-person events and videos can make your mission personal for potential supporters. Lastly, Google offers free ads for nonprofits! The Google ad grant service ensures all certified nonprofits can spread their message.

While these are some common strategies, there are lots of ways to promote the work your business does. Are you still struggling to develop the right plan for your nonprofit advertising? Don’t worry, Kallen media has experience helping nonprofits succeed. If you need help with any marketing services, please reach out. Kallen Media is here for you.

Digital marketing is a fast-growing industry. So its no wonder a lot of marketing professionals are looking to break into the field. But what exactly is digital marketing, and what kind of work will you be doing? So today, Kallen media is going to tell you about some digital marketing jobs!

But what if you’re looking for an entry-level job? Digital marketing can still work for you. Many firms offer internships and entry-level positions with a focus on digital marketing. The work won’t be glamorous, but it can help get your foot in the door. But what about experienced professionals looking for a job?

So maybe you’ve been working in traditional marketing and are looking for a change. The digital field might work great for you. And there are a considerable amount of jobs for experienced marketers who are eager to learn more. A lot of the posts provide opportunities to grow skills and give on the job training.

1-2 Years of Experience

 

One of the best jobs for semi-trained professionals is a content marketing specialist. And this job is a good fit for someone with excellent attention to detail and some SEO experience. You would be responsible for researching and generating SEO optimized content. If you’re trusted, you may even get to work on the front page of a website!

Are you trying to put your social media knowledge to work for you? A social media coordinator position might be perfect! Social media coordinators will be responsible for promoting brand goals via social platforms. A good writing foundation and strong communication skills and knowledge of what goes viral will help make you stand out.

Are you an analytical marketer with experience using SEO optimization tools? You are qualified for an SEO specialist job. SEO specialists are all about user engagement. Your job will be to collect and maintain the data and tools you need to run the best possible website. A little bit of HTML or CSS knowledge will go a long way for this position. If you’re interested in any of these positions and have 1-3 years of prior experience, you could make around 50,000 a year. So now let’s talk about what you can do next!

3 – 5 Years With Digital Marketing Training

 

Maybe you’re already doing web design and are looking for a promotion, or you have cut your teeth designing product campaigns. No matter what, if you have experience in the digital marketing world, there are some fun jobs for your qualifications!

Are you an experienced web designer fluent in CSS3 javascript and other front end languages and frameworks? Front end web designers use these skills every day. A front end designer is responsible for testing implementing and maintaining all aspects of the users’ experience. This job is code-heavy and suited for an analytically skilled person. Some skill with responsive web design helps candidates.

Do you have graphic design experience and time spent working with corporate social media accounts? You should start searching for a position as a social media manager. Your day to day can include designing campaigns, industry research, and brand development. Some expertise in communications or event spaces can make a candidate stand out in this field.

A product marketing manager position is open for powerful communicators with experience meeting tight deadlines and excellent program management skills. Thus product marketing management is all about providing marketing teams with the information they need to succeed. They also develop new communication tools to help connect consumers and clients alike!

These positions have different salaries with the lower end at 60 thousand and the high at over 100 thousand a year. These positions are all options for people with field experience looking to grow. But what if you’re a digital marketing professional looking to take the next step? What are some jobs you might be interested in doing?

5 – 10 Years in Digital Marketing

 

So you’re a digital marketing pro now! You’ve spent maybe a decade in the industry learning and testing out your skills. What are the kind of positions you should be entertaining? Well, it depends on your skillset.

Can you develop a strong team of coworkers who get the job done? Do you have excellent communication skills? E-commerce directors have all these skills and the track record to prove it. Your job is to build a team that is innovative and effective in driving company sales and promotions. The average E-commerce director makes $112,000 a year.

Maybe you thrive under pressure. But do you have experience handling multiple projects at once while developing operational KPI’s? Director of product marketing might be the position for you. Product marketing directors will plan and execute operations while relaying analytics to stakeholders. The average salary for the director of product marketing is $167,000.

Are you a visionary and creative thinker? Are you a leader with the ability to break down complicated issues? An original director position would fit you. As a creative director, you will pursue new ways to develop brands and marketing content. A robust creative director is involved in all levels of their operation. The average salary for creative directors is $133,000.

For more information on work in digital marketing jobs or any digital marketing services, contact Kallen media.

A lot of people rely on WordPress to keep their businesses running smoothly. And now we’re only two short weeks away from a massive WordPress update! So it might be useful to know what’s coming. WordPress 5.5 is going to have some significant changes to the platform. Today, we figured we would give you a rundown of some of the most significant new features coming and what we’re most excited to see.

The technology space is seeing some fast changes in 2020. And WordPress is no different. A lot of the updates focus on themes and theme design. So if you’re a webpage designer, this update could change the way you do business! Every WordPress update brings new features to explore, and this one holds some fascinating tools. Let’s start with updates themselves.

Automatic Updates

We’re personally very excited about this new feature. After the release on August 11th, WordPress will automatically update plugins and themes! That means that you can stop continually rechecking for the latest plugin and be confident you’re up-to-date. Automatic updates will also make general maintenance easier. Now, if a programmer has to patch something, they can automatically push this out instead of waiting for users to find it.

On the development side, this will make some changes. If you make plugins, this feature is optional. So you may have to prompt users to turn on automatic updates if they don’t do it naturally. Similarly, users don’t forget to switch on this feature to keep your theme current easily.

5.5 Accessibility

 

WordPress prides itself on ensuring every update has a focus on accessibility. And 5.5 is no different. This update brings with it a retooling of the widget navigation section. Previously accessibility tools had troubles sorting the unordered lists in widget menus, But now authors can ad navigation widgets to provide context and help users navigate! The new category system means that with some small changes, accessibility tools will be able to categorize menu options.

Similarly, the movement of meta boxes was adjusted. Now boxes can be move with keyboard inputs. Improving the meta window movement helps make these key features more accessible to people with limited input options. Similar features enable links to be copied by the click of a button. These features will help make sites more comfortable to use for some customers. Similarly, the efficiency updates coming in 5.5 will make WordPress faster and easier for everyone!

WordPress Site Efficiency

 

One of the many features which will make 5.5 faster is lazy loading image support. Lazy loading changes the way an image arrives at a viewport for a user. Loading images this way will make images load quickly and even save on bandwidth for users and hosts. Lazy loading image support means no more waiting for the product images to load on your e-commerce site. In addition to photos, some key design features are also getting makeovers.

Similarly, the update makes it easier for theme designers to create complex themes. By adding features like HTML support for custom logo and block patterns, designers can make complicated work easy to implement. These features mean we can expect to see even more sleek and efficient WordPress pages! These design tool changes don’t just help designers; block patterns will be publicly available to plug into websites. So even a small business site can look professional.

5.5 will also bring automatic enabling of XML site maps. These mapping functions will help improve the visibility of all of your content. These are just a few of the ways WordPress 5.5 is becoming a faster, more efficient design platform.

WordPress 5.5

 

With a release date of August 11th, WordPress 5.5 is coming at us fast. In two weeks, we will be seeing some massive changes to our webpage developer. One of our most anticipated features is automatic updating. No more searching for up-to-date plugin fixes! But they won’t be stopping there; WordPress is also adding changes to make design templates for themes easier to distribute. Features like line editors and block patterns will mean we get beautiful web-design even faster. Lastly, WordPress always features some key accessibility features in their updates. 5.5 features cataloging of menus so accessibility tools can help users navigate sites easier.

Are you looking to help WordPress develop the 5.5 updates? Testers are needed for the beta platform to find any bugs. WordPress is also looking for help to translate their new update into the hundreds of languages its users speak. Check out their project to see if you can assist.

Are you struggling to use some of the new WordPress features? If you’re looking for help preparing for the latest changes, Kallen media is here to answer your questions. Check out our website and contact us with any problems you have.

Content marketing can feel like a numbers game. There is a need for businesses to continually output content. This can make it hard for a business to tell when it is doing well. So how does a company build a reputation as the right content provider? The short answer is companies build a relationship with their consumers. Building trust in your products was a big focus of WordCamp 2020 So how does your company build trust through content marketing?

Today’s blog will take you through the steps companies use to develop an excellent reputation for their content. How does a company get started in this process? And what kind of practices are best when you’re an established provider? Kallen media is here to clear up the best practices for content marketing. Let’s get started!

Consistency is key

 

People often know precisely what they want when it comes to content. So your company has to deliver. All of the content you provide should be on brand and in line with your current goals. Random content might satisfy your need for development, but it won’t help you in the long run, just like Financial planning for your business, your content should be designed with intention. But it’s not enough to have a consistent message. Companies have to produce too.

Consistency applies to a content schedule as well. Content is often a form of entertainment for some customers. For example, many red bull customers love to watch their sporting events. A company should focus on having a schedule for production. The standard output of content helps build a loyal audience base.

Honesty and Ethical Behavior

 

Now more than ever, people want the companies they support to behave ethically. Ethical behavior can mean supporting essential causes and using your platform for good. But it also includes regular communication. No-one wants to work with people they don’t like. So treating people with respect and telling the truth can make or break a companies reputation. Word of mouth is one of the business’s best friends, thus fostering a good reputation is essential.

So what does this look like in practice? Firstly just don’t lie. That may sound easy, but remember not to get carried away over-promising things to your audience. Sometimes the best intentions don’t play out well, be careful with your content, and plan for the worst. Also, consider getting many opinions before finalizing content. Sometimes a second set of eyes will see something you are missing.

Authenticity

 

Does your company say what It means? Do your blog posts accurately portray the companies views? Creating authentic content is very important in building trust. An audience can tell when the content has no heart behind it. Writing from your companies field of experience will build more confidence than anything else. People want informed information. If your company can help spread its knowledge, the audience will find and promote it.

Authenticity also extends to a writer’s voice. If your business is formal, your tone should reflect that. Ensuring writers’ content will fit well with your brand’s style is vital to creating good work. An authentic voice is especially apparent when making humorous content. Humor is a useful tool for content development, but if it doesn’t fit your companies view, it will be very damaging. Ensuring your company is authentic in its content helps keep your content on targeted and on track.

Trusted Experts: Your Skillset

 

Your company probably has some features that make it stand out. Some corporations are experts in customer service, while some excel in speed. If your company shines in an area, you should promote that in your content. By displaying your companies area of expertise, writers can use an already established reputation.

Content in your field is precious; your audience wants to know about what you do. So a company can take this opportunity to build off of its accomplishments. An excellent example of this is a blog about blogs. Once a company has a blogging reputation, it can expand more into that topic when blogging.

Build Trust Through Content Marketing

 

For a company, it is a long and challenging process to build trust through content marketing. But some practices make it easier. Focus on areas where your company is excelling; this will help bolster initial confidence in your content. Once established, it’s essential to keep being authentic. Users want a consistent and real voice from their information providers. After you know your style and sound, consistency is critical. Regular updates will help users build a schedule around your content. Lastly, the company needs to be ethical. Behaving honestly and ethically is the only way to build trust, and it is easy to lose at any time.

Suppose you want help designing your content marketing strategy trust in the experts. Kallen media has been producing content for companies for many years, and we could help you too. Reach out to Kallen media today for assistance with your content marketing strategy and implementation.