Arizona, Kallen Media LLC, is excited to bring our recruitment marketing services to the local area.  If you or any businesses you know are interested in hiring new people, but don’t have the time our resources, you can come to us.  We are partnered with Indeed to provide a cheaper cost per clicks and a signing bonus. When you or your company works with Kallen Media LLC, we can give your first $150 in ad clicks free.  This promotion is only an offer that can utilize through the Indeed Partner Program.

Locations

We can offer our services to the Phoenix, Chandler, Tempe, and Mesa areas.  Our recruitment marketing services included everything from start to finish. All you need to do is provide us with the position you are looking for and the requirements.  The more details and information you give us, the better we can pick a candidate that will both match your qualifications and work environment.

Kallen Media LLC will take your listing on Indeed and start working our magic.  We have a dedicated support team dedicated to creating the most successful posts from the information you provide.  This tactic ensures that the candidates clicking on your listing have the best chance to translate into a potential hire. Set the daily cap on how much money you are looking to spend.  There is also the option of adding in a set period that you are looking to hire.

Process

Once candidates have applied to your open position, our dedicated specialists will start interviewing and screening your applicants.  As our client, you can submit to us any questions you would like us to ask your potential new hire. If you do not wish to submit any questions, we will put together a list for you.  Approval will be needed before the interview to ensure the questions match the criteria the business is looking to hire.

Typically Kallen Media LLC goes through a three-step interview process.  The first part is going to be a phone interview. This will allow us to gauge the candidate from their responses to questions while feeling out the general candidates.  Once criteria are satisfied, an in-person interview is created up on behalf of the company. This interview will be with Kallen Media LLC. These interviews have the option of being filmed if you wish.  Otherwise, we will conduct the interview and match the potential candidate for their position.

All things are going well from this point.  It is time for the candidate to meet their potential employer.  This interview will also be set up through Kallen Media LLC, working around our clients’ schedules.  This step will be for candidates that we deem fit for the position. The reasoning for this final meeting is, so we make sure the client also feels a connection with the candidate.  We are looking forward to helping build your company’s family!

Search engine optimization is becoming more prevalent in companies, both big and small.  There are tons of tips and tricks to getting started, so we want to take this article a bit further.  One of the most prominent question marks we get from clients is asking what backlinks are and how they can use them to benefit themselves and their digital presence.  This topic is going to be the focus of the article today. What are quality backlinks, and how can you make sure your site is taking advantage of them?

What Are Backlinks?

A backlink, in short, is any link within your website.  These may be links to a blog that you referenced, or a partner that you may have.  Similarly, these links can also be links to your website. These links help search engines index and find all the content within your sites that you want to be “crawled.”  Crawling a website is what bots from search engines like Google do to find and rate content.

The two main types of backlinks are going to be internal and external.  Both types of backlinks are critical for different reasons. External backlinks are crucial because these tell large search engines like Google to check out your website.  The more trustworthy the website, the more impactful their links are for search ranking. Internal backlinks are going to link to your website that you create.  A great example would be a link to your contact page from your home page.

Quality Matters

Before you go and start spamming your website and links, there is some important information you should know.  First off, not all backlinks are created equal. A backlink from a reliable source like a non-profit is going to rank much higher than a link from a brand new website.  These rankings are related to a statistic called “domain authority.” The domain authority of a website refers to how much content it has, how many backlinks it has, and how reliable the site is rated.  It is critical to focus on getting backlinks with high domain authority to boost your rank.

Having backlinks from unreliable sites with low domain authority can also hurt your ranking.  There are various tools and websites to track your backlinks to review them and possibly disavow any negative links.  Disavowing links takes away their negative rating. It is like telling search engines that you do not endorse that specific link, so it is not counted for or against you.

Creating Backlinks

Now that you have some idea what a backlink is, it is time to start making some for your website!  There are a variety of ways that you can get backlinks so that we will highlight our top recommendations.  Our first recommendation would be to add your business and information to different business directories online.  Many of these directories are free and have high domain authority. These are natural backlinks to start with that will not require a ton of work.  An alternative to this would be to use reputation management software like Yext. Yext will enter all your information onto various online directories, saving you time.

Once you have your information in the leading online directories, it is time to start branching out.  Contact your friends and family and have them do posts about your website. These are great ways to start generating buzz and links.  Start searching online for communities within your specific niche. These communities will often allow for guest posts. Guest posts allow your company to create articles for various websites.  Your company will provide free content, and in return, you can get great backlink opportunities for high ranking websites.

Agency Approach

We realize that taking the time to create and find these backlinks can be very tedious and time-consuming.  This approach is why at Kallen Media LLC, we offer backlink services to help bolster your online presence. We can help find other websites for you to work with, as well as create the content.  So what are you waiting for, get in contact with us to start boosting your digital presence today!

Kallen Media LLC is a company that founded itself on the success of its clients.  Our web approach is to create the best products and services to our clients. We specialize in working with small businesses who want to take their businesses and create a significant online presence.  Located in Phoenix, Arizona, Kallen Media is at the hub of one of the fastest-growing cities within the US. If you are thinking of doing any of the following services, get in contact with us for a consultation to see how we can take your ideas and make them a reality.

WordPress Web Design

Creating a custom website can be both time consuming and costly.  We realize this, and we want small businesses to have still the ability to have the sites they envision.  This development is possible through the WordPress platform. At Kallen Media LLC, we use the Divi Theme and Builder to create websites.  This custom plugin and theme allow us to design a completely customizable website. Everything from a restaurant website to a technology rental website, we have you covered.

Our plans are also customizable to fit your specific needs.  If you don’t need a robust website, and only want a simple website with landing pages, that’s fine.  We won’t charge you exorbitant fees or waste your time. Our support team is available 24/7, and you will have access to the hosting information in case you wish to go into the back end of your web approach.

Even if you know what you’re doing with designing a website, sometimes it can be beneficial to bring a professional on board to go over your design.  We can take a look at SEO factors and keywords that contribute to how your website will rank on major search engines like Google and Bing

Social Media Management

A company’s online presence is your image in the modern-day.  The way that your clients and prospects to communicate with you is online.  Whether that is through Facebook, Twitter, Linkedin, or one of the many other social media channels is going to be the most substantial variable.  Depending on what industry your company is in, that will play a significant factor in where the potential clients are most active.

Keeping up to date with competition and current trends is critical.  If potential customers are coming to social media pages that aren’t active, odds are they are going to leave the page for a different company.  The goal is to keep the client engaged, so they want to spend money on your product. An active social media presence will do just that.

We understand that many businesses feel too busy running their actual business to manage their digital presence.  That is why Kallen Media LLC is here to take over for you. We have experience working in a plethora of markets — our expertise in crafting detailed web approaches that will show results for your business.  We utilize a social media management tool that allows us to create monthly plans that are automated, so you no longer need to worry about posts. Our team is also here to run your social media and respond to any comments or requests you might receive while sending your team the information.

Content Creation

Constant content is the key to starting to rank highly on major search engines.  This strategy can be both time consuming and tedious task if you want to write high ranking articles.  Great articles require research into both keywords and other resources. Stuffing your blog full of internal and external backlinks, keywords, and quality content is the key to starting to have your site rank highly on search engines.

Our team takes a personal approach with each client.  We talk with our clients to find out exactly what type of content they are looking for.  Clients can have as much or as little control they would like over the content creation process.  If there is a specific vision in mind, let us know so we can follow it to a tee. Oppositely, if you know you want articles about a broad topic, we can do the rest and come back with some quality content.

Paid Digital Strategy (PPC)

Executing proper pay per click (PPC) campaigns can be complicated and overwhelming for many business owners.  There are pages of rules and regulations, in addition to having to learn the ad serving systems for different outlets.  At Kallen Media LLC, we have experience working with companies large and small, creating fully customized PPC campaigns fit for all budgets.  We have managed both large and small budgets.

Our web approach is to do a wide variety of testing and smaller campaigns until we identify what method will be most successful.  Kallen Media LLC also uses a variety of keyword and SEO tools to ensure all strategies created are fully optimized. We have run campaigns for Google, Bing, and Facebook, to name a few.

Maybe you are working for a nonprofit.  That is the perfect fit for Kallen Media LLC!  We have worked with a plethora of nonprofits, helping them utilize the resources online that are available to them.  Our work includes applying to the Google Ad Grant program, which gives nonprofits up to $10,000 a month in free ad clicks.

Prospective clients within the Phoenix metropolitan area, please reach out to us so we can schedule an in-person meeting, and take you out, our treat!  For your next digital media project, get in touch with Kallen Media LLC for the highest quality service in the valley. Reach out to [email protected] or call (773)524-1483 for help creating your new web approach today!

Point of Sale Software

Today we are going to take a look at the auto glass point of sale software company GlassBiller!  GlassBiller specializes in giving auto glass shops the tools they need to become fully digital. Companies who use GlassBiller can expect a full support team and custom training sessions to familiarize them with the software.  What is even better is that GlassBiller offers its customers a free 30-day trial to ensure the software is for them before buying. Let’s dive into some of the offerings that the point of sale software has integrated.

Integrated Features

First off you might be asking now what is a point of sale (POS) software?  GlassBiller has a dedicated post to help you understand here.  In short, a POS software is used to keep track of customers, orders, and invoices.  Specifically, GlassBiller has numerous features that are specific to the auto glass industry.  To start, companies who signup with GlassBiller then have a team of experts working with them. This team can help small auto glass companies set up their insurance accounts so they can start taking on more business.

GlassBiller has a plethora of features that allow auto glass shops to operate both more efficiently and effectively.  Some of the most useful features that GlassBiller clients enjoy the most would be the VIN decoder and the customer map.  The built-in VIN decoder utilizes the NAGS database. This feature allows users to access the database to pull up specific parts and pieces that they will need for a job.  No VIN? No problem! The NAGS database allows you to lookup vehicles by the make, year, and model. Once you have pulled up the parts that you will need for the job, all you have to do is add it to your cart, and you will be good to go.

Okay, so maybe you are an auto glass company that has been in business for years.  That is no problem at all! GlassBiller integrates with insurance companies and QuickBooks to help make the transition painless and easy.  Our goal is to allow auto glass shops to become paperless (don’t worry; they still offer paper options). Many vital companies still use faxing within the auto glass industry, so GlassBiller gives every user their fax number.

Get In Touch

Keeping an organized and maintained system is the key to an organized business.  If you are an auto glass shop, that means implementing GlassBiller as your point of sale software.  For more information on GlassBiller and all its features, you can check out their 60-second explainer videos on the homepage of their website!  If you are interested in learning more about GlassBiller and how to get involved, you can email [email protected], or sent us a contact form here!

Find out how you can get involved in our company spotlight section by sending in a request form and working with Kallen Media LLC.  We specialize in WordPress website development and digital marketing optimization. Kallen Media prides itself on quality work for small businesses.  Get in touch with us today to find out how we can start optimizing your web presence today!